Evel Knievel made the leap from rural county fairs to sold-out stadiums through a unique combination of bravado, determination, and promotional genius.  He invented himself and his business, jumping, crashing, and miraculously recovering to promise even more outrageous stunts to come.




Evel Knievel went head to head with danger and lived to tell the tale. Despite failed jumps, crashes, and multiple broken bones, he always rose to perform again.  This unconventional attitude to do things that had never been done before is exactly what made him a global icon.
Evel Knievel is an inspiration to people – young and old – who recognize they want to be in control of their own destiny.  People who want to go out and do great things. People who use drive, determination, personality, and hard work to become their own legend.




Knievel’s nationally televised motorcycle jumps, including his 1974 attempt to jump Snake River Canyon at Twin Falls, Idaho, represent four of the twenty most-watched, including the number 1 spot, ABC’s Wide World of Sports events in history. His achievements and failures, including his record 35 broken bones, earned him several entries in the Guinness Book of World Records. These are the titles by which millions of people around the world know Evel Knievel.


Join in on Evel Knievel's legacy with an officially licensed merchandise.

  • Facebook
  • Twitter
  • Instagram


K&K Promotions, Inc.